Everyone’s heard that Apple’s iOS 15 update has upended email marketing open rates. But is open rate really the most effect metric to be tracking?




“Losing the ability to know whether your target customer opened your email may feel like a significant setback, but it’s no reason to panic.”
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Everyone’s heard that Apple’s iOS 15 update has upended email marketing open rates. But is open rate really the most effect metric to be tracking?

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