In the late 2000s, Search Engine Optimization became popular because the bots that crawled our websites were unsophisticated. Writing at a bot “reading level” was necessary if you wanted your website to rank high on Google’s search results page. Technology has improved since then, and those bo…

Google is rolling out its newest version of the helpful content updates. Take a look at what this may mean to you:

In the late 2000s, Search Engine Optimization became popular because the bots that crawled our websites were unsophisticated. Writing at a bot “reading level” was necessary if you wanted your website to rank high on Google’s search results page. Technology has improved since then, and those bo…