Brand consolidation is as important a challenge for small to medium sized companies as it is for big ones. One medical practice takes over or merges with another, one manufacturer acquires another producer, or an accounting firm wants to rebrand itself for a fresh start. This article reviews the pro…

“Here I review the pros and cons of consolidating small to medium sized brands and provide the case of a successful serial consolidator in the professional service space.”


Brand consolidation is as important a challenge for small to medium sized companies as it is for big ones. One medical practice takes over or merges with another, one manufacturer acquires another producer, or an accounting firm wants to rebrand itself for a fresh start. This article reviews the pro…