Kellie de Leon, senior director of content marketing, Treasure Data Madtech, a phrase coined by David Raab, founder of The CDP Institute, began trending around 10 years ago with the realization that marketing technology (martech) and advertising technology (adtech) needed to be more tightly integrat…

“Even after a decade of constant digital innovation, companies still need help to build an integrated tech stack that delivers the best return on investment.”


Kellie de Leon, senior director of content marketing, Treasure Data Madtech, a phrase coined by David Raab, founder of The CDP Institute, began trending around 10 years ago with the realization that marketing technology (martech) and advertising technology (adtech) needed to be more tightly integrat…