Cart abandonment rates remain high. I’ve seen estimates in 2021 ranging from 50% to 80% depending on the product and industry. A common culprit is sticker shock from excessive shipping and handling fees. Another is distractions: unnecessary or confusing checkout fields. In this post, I’ll address st…

“Cart abandonment rates remain high…A common culprit is sticker shock from excessive shipping and handling fees. Another is distractions: unnecessary or confusing checkout fields.”

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Source: Twenty20 Has email marketing ever been so popular? With more than half of the world’s population using email, it’s easy to see why so many businesses rely on it as a primary marketing channel. For it to work, however, your emails have to land in the inbox first. What could you do today t…

“With more than half of the world’s population using email, it’s easy to see why so many businesses rely on it as a primary marketing channel. For it to work, however, your emails have to land in the inbox first.”

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