To signal to the public, your employees, the media and other stakeholders that your company is committed to the cause, it is important to put your money where your mouth is.

“While there is no formula for companies to follow when taking a stance on a political or social issue, there are a few guidelines I have used during my career.”


To signal to the public, your employees, the media and other stakeholders that your company is committed to the cause, it is important to put your money where your mouth is.