One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services, because it’s not just a store — it’s a place to connect with customers and create a sense of the brand. We spoke with several e-commerce experts to get their take on how r…

“With so many choices of platforms now available, it’s important that they make this choice carefully, with an understanding that a platform is a space not just for selling, but for building a brand.”


One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services, because it’s not just a store — it’s a place to connect with customers and create a sense of the brand. We spoke with several e-commerce experts to get their take on how r…