Generation Z spends almost $150 billion annually in the economy. Here are some strategies to attract Gen-Z consumers.

“Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers.”


Generation Z spends almost $150 billion annually in the economy. Here are some strategies to attract Gen-Z consumers.